The Peru of today is undergoing a true renaissance, with startling economic growth, low inflation, growing integration with the world economy, and the firm establishment of a stable democratic government. Not surprisingly, the U.S. Commercial Service describes the country as "...the hidden commercial gem of Latin America - a diverse, export-driven economy characterized by open markets and fiscal prudence." Learn more about this promising market and "Gateway to Latin America".

Creating promotional or other materials for a foreign market like Japan can be time-consuming and expensive. It's well worth the effort to do it perfectly the first time. The optimal format for materials will vary with purpose and target audience, but there are some generalities that apply to trade-show handouts, on-screen presentations, and product brochures alike. Here are some ideas on getting the most out of any materials created for a Japanese audience.